“It’s quite coincidental that you are working on this topic as I am exploring it as well,” said Aliza. “You mention that I might have felt vulnerable writing my book. Ironically, I didn’t. But now that I am embarking on new adventures post-DKNY, I am in uncharted territory. I am actually LIVING my book and I am going to document the process of my reinvention. I have no idea where it ends!”
BFD: Is your vulnerability necessary for your reinvention?
AZ: They say that if your dreams don’t scare you, they aren’t big enough. I believe that vulnerability is necessary for reinvention. When you are navigating uncharted territories and don’t know if you are doing the right things, you are going to feel unsure. The key is to get comfortable with the unknown. My strategy is to plant a lot of new seeds and see what grows!
BFD: What do you do when your brain starts to whisper into your ear every possible disaster scenario, completely assuring you of failure?
AZ: It’s funny, my brain doesn’t do that. I don’t believe in mistakes. Mistakes are not only educational, they provide opportunity. I always think about Gwyneth Paltrow in the movie Sliding Doors. Even a mistake can lead you down a path that you didn’t know existed and that path can end up being the better one.
BFD: You mentioned not feeling vulnerable in writing your book. When was the last time you did feel vulnerable?
AZ: Such a great question! I have two
“If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.”
Since our chat, Aliza launched her own newsletter, BLACKBOARD, where I’ve enjoyed following along her journey. Even if you’re not in PR or marketing, Aliza has some great lessons for all professionals on humility, connection and authenticity. Sign up here to get schooled.