It’s certainly no secret that podcasts have taken up nearly all of my available listening time. From my morning commute, to the time I listen while I’m in the shower, to listening via my mobile phone while in the waiting room at the dentist’s office, to listening via bluetooth speaker while I cook dinner – I’ve made a 98 percent transition to podcasts only, along with some 2 percent acoustic covers Spotify channel. Podcasts are the non-fiction lover’s dream come true. “Learn while you live,” is my motto, and podcasts make that possible, accessible and exciting.

I’m not one to leave reviews or share another business/podcast/experience with my network until I’m *sure* of how I feel about it and the experience was both worthwhile and consistently good. So if you hear a podcast rec from me, pay attention. It doesn’t happen often and it’s probably legit. But this loyal, intentional, wholehearted approach to support is the same approach I take when promoting almost anything ever, including promotion and support of fellow women in business. This post shares more about the driving factors I consider when endorsing someone, and I encourage you to examine your own. What drives you to support or endorse someone, or another woman in business?

A Solid Podcast Rec

When Abigail and Emylee at the Think Creative Collective launched The Strategy Hour podcast, they offered pre-written and branded social media posts and images to encourage their network to share the news and spread the word. While it was a smart promotional launch campaign on their part, I waited. Podcasts are a dime a dozen and before I ask my friends and family to spend their time and listening hours checking out something new, I want to know it’s a sure thing for both of us.

I believe in celebrating and promoting fellow women in business more than anyone, but I also think we’re here to keep each other accountable and strong. We’re the “test” waves you hit when you’re trying to canoe off Launch Island, out to the deep blue sea of list-building success (kind of like Moana). If the metaphorical Strategy Hour canoe was strong enough, it would make it past the swell and earn my respect in the process. It didn’t disappoint and I’m so glad to write about it today with loyalty, intention and absolute authenticity.

It’s hard to get past the giggling you find in most podcasts, but Abagail and Emylee make it known that they’re not afraid to tell it like it is and drop some “F” bombs along the way – two things I absolutely believe in and respect. I’m 17 episodes in and still haven’t been disappointed in the conversation, the strategy tips or the guests. (So, I’ll end my endorsement for them here – check them out and subscribe via your preferred podcast listening device – I use my iPhone’s podcast app.)

A Guest With an Important Message

And here I’ll start some thoughts about a recent guest they had on the show: Cyndie Spiegel in episode 17, “Giving Competition the Middle Finger with Cyndie Spiegel.” Cyndie was a strong guest with a great message that it’s just as important to support and uplift other women in business as it is to build your own success; and not let negative, competitive feelings of jealousy or fear get in the way of being around other strong, kick-ass women.

Cyndie said on the show, “You’re either a part of that mindset, or you’re not” and “not everybody is…” I am definitely a part of that mindset and exercise it often, but I don’t take it lightly and believe in pushing strong women around me to be stronger and better, not rest on mediocrity or settle for the status quo. And I would hope they’d push me to do the same.

You can support and uplift women without being competitive, but just because you’re not outwardly supporting them *yet* doesn’t mean you’re jealous or fearful. For me, it just means I’m waiting for something amazing to happen. I’m waiting for them to prove it. I’m waiting to know instead of just wonder. I’m waiting to double down. I’m waiting for them to show the world what they’ve got and demand the attention they deserve. I’m waiting for them to charge the wave.

The online space is a weird ecosystem. We don’t really know each other. We’re not sure who these other women are, but I feel like I’m constantly surrounded with messages (and peer pressure) encouraging me to support them, shoot up the praise hands and hope they follow through. There’s a difference between supporting and endorsing. I’m the best Facebook Friend you’ll ever have…I like almost everything because I believe people share there looking for support and encouragement. But to me, a real endorsement is thoughtful and intentional and enthusiastic.

Today, I challenge you to take another look. Are your endorsements half-hearted? Do you know *why* you left that comment or lauded what someone did, or are you typing blind? What are the intentions behind your support? I don’t want my support of other women in business to be disingenuous. I want it to be unwavering, completely confident and wholehearted. I want it to be meaningful so my community, my network, comes to rely on my endorsements. So sometimes, I wait.

On Viewing Other Women as Competition + My Message to Strong Women Everywhere

Cyndie talked about the common belief that, “our winning means someone else has to lose,” and how that feeling of competition can turn into feelings of fear, jealousy, insecurity and failure. Some start to think…

“Why didn’t we think of that?”

I could do that better”

But we can support each other without feeling competitive.

On the podcast, Cyndie said, “…you have to be able to be around strong women. That means seeking them out and seeking them out to be a part of your community. We’re afraid of other strong women. We don’t really want them in our circle. Because we’re not used to being around them, it throws us off and makes us feel jealous and insecure when we do encounter a strong woman.”

I’m here to make it official: if you’re a strong woman, I’m seeking you out. I’m seeking you out to be a part of my community, my village, my people. I want to see what you’re made of and I can’t wait to show you what I can do, too. I DO want you in my circle. I AM used to being around other strong women like you, and I’m NOT thrown off. I DON’T feel insecure when I encounter you. I feel EXCITED. I feel INSPIRED. I feel utterly giddy with anticipation of what we might be able to create together and inspire in each other. If your mission is to take over the world, I’ve got your back, sister. Let’s do this.

Cyndie was right when she said, “this work is ours to do.” If you’re a strong woman, hey, I’m a strong woman, too. And I’m seeking you out.